Portfolio
— Truly iterative, UXUI follows the idea that design should be done in repeated cycles: it’s a process of constantly refining and improving the product based on feedback from your users.
— Hello
I am a hands-on product designer and leader with over 20 years of experience in human-centered design. I work with start-ups, established companies, and committed teams. I focus on designing products that grow revenue and solve users’ needs. My work is designed to reduce risk and establish a product’s value proposition by uncovering market opportunities and intuitive solutions.
Product Design Case Studies + Samples
Cirqular Website
Cirqular is a young startup taking on infrastructure-building for a circular economy. It has a complex business model based on 3 business units that provide tools for communities and organizations.
Cuppa App UX
Cuppa is a startup in the funding stage, meant to support the burgeoning local coffee culture by supplying a marketing and distribution channel for local shops.
ZiM Responsive Site
Zim is a startup, I was brought on to create and test flows. Based on research, I built a high fidelity prototype for testing and investor proposals.
MyLife Financial Product
Developed product concept in collaboration with the Innovation team at Pacific Life, a 100 year old insurance and annuity company.
Nike Trail Running Vest
Made for pinnacle trail and long distance runners. Kiger Hydration Vest has now been worn by numerous top ranked runners in every major race around the world, UTMB, Great Western 100, Trail du Mont Blanc, and many others.
Bags + Packs
Working for a range of brands, designed, developed concepts and assortments for a diverse range of users. Identifying their needs, relevant trends, product requirements.
Griffin Survivor
As Design Director established a user-centered design process to re-imagine the Incipio and Griffin brands. Developed design strategy with updated brand identity and trend research, to streamline decision making and ensure quality.
Nike Training Equipment
Responsible for the full range training accessories and equipment responding to the needs of every athlete from those new to training to the workout warrior. Owning the Nike Hydration collection, training gloves, recovery equipment, yoga, crossfit and more.
— See more samples of past work @_designisagoodidea
Prospective Projects
Cirqular Proposal
Cirqular a small startup, working in renewable energy, requested a deck to explain their business proposition.
Kindness Project
Kindness Project was a pitch deck created for a startup proposing a bitcoin community built on initiating and supporting kind acts
Doodle
Doodle pitch deck explained the product creation process, MVP validation, and interface decisions
— Featured Projects
Muscle Stabilizing Sleeves
Though many athletes wear sleeves as a look, our challenge was to innovate this simple style to solve for the incremental fatigue from vibration during long term intensive play. Circular knit allowed for an actually seamless sleeve with a customized fit. Through testing we isolated a yarn blend and knit type that allowed for breathability while achieving optimal stabilization. Prototypes were validated by Serena and she premiered them at the 2016 US Open in New York, shown here.
Nike Pro Hijab
Designed and Developed in collaboration with Nike's women training team. Amna Al Haddad a female weightlifter from the United Arab Emirates talked about her hijab, the heavy material could shift during action and it lacked breathability disrupting her focus. She had only one competition worthy hijab, so she also had to hand wash it every night during competitions. We made initial prototypes, which were seeded to athletes. Through rounds of wear testing, the final design is constructed from an opaque, breathable single-layer of moisture wicking material.