Marketing Site Redesign

This year I worked on a project call Cirqular, you see the case study of the CRM site in process on the portfolio page. When I started working with Cirqular I learned they were updating their website without a designer. They were having trouble communicating with a development team in India. I designed a simple landing page and shared a PDF with the new site design mocked up with India team. 

In this process I saw greater potential to use the website as a source for information for all the stakeholders in the waste management lifecycle. Ultimately the website could be a CRM site, but to start it could explain the complex project of building infrastructure for a local circular economy. Because the CEO and the development team in India had wasted so much time forcing an inefficient process I felt that I needed to really quickly supply a solution before digging to the more extensive site. Below is a process image of an early version of the final landing page for cirqular.co feel free to take a look at the final site.

One of the key challenges with the Cirqular stakeholders was communicating to them the importance of reducing the message to quickly understandable idea. In this way we bagan to create a Service blueprint for what they were offering. But it started with the website: